Biotherm in business Essay Example

Biotherm in business Essay Example Biotherm in business Paper Biotherm in business Paper In business, the term marketing (marketers) and sales (salesperson) are often interchangeable. In fact, they have different role in an organization but they are complementary. According to Philip Kotler, marketers are those who have role to define value of a product using the perspective of customers; in this perspective, modern enterprises are moving closer and closer to the concept of marketing based management. It is then reasonable that, nowadays, enterprises pay great attention to marketing issues in order to smooth the sales. Concerning the marketing issue, this paper will elaborate marketing challenges of Biotherm, manufacturers offering skin-care programs that owned by LOreal. The discussion includes the vision and branding for Biotherm, 2. Vision and branding for Biotherm – is the vision and branding strategy for Biotherm mainly global or local? Explain and give examples. Concerning Biotherm vision and branding, the company practices the approach of strengthening the product leadership. Biotherm constantly active new product development projects because of several reasons. First, the product of the company has a very short natural life cycle. The industry of cosmetics is a very actively changing industry. One of the reasons of such characteristics is because it is an industry driven by style, fashion and trends, some of the most complicated phenomena of culture that changes rapidly and constantly. Second, the company has a very vast market segment. It sold millions of products to customers in different countries and diverse cultures. Some product segment is aiming at young women as future customers, another is aiming at business women, and some skin products are even aiming at male customers. Having diverse product segments means having diverse customers with different preferences. In order to gain revenues from local and foreign markets Biotherm need to satisfy each local needs and preferences. For instance, Asian people might have significantly different requirements for their cosmetics compare to American customers. This enhances the importance of having an actively operating team of product development. 3. Maslow Hierarchy of Needs According to Maslow’s hierarchy of needs, comfort in the workplace, achievement in work and appreciation are considered more significant then financial needs. However, in most ‘real’ situations, job seekers still value a good salary more than convenience at work. In short, there are several points that describe the importance of a good financial reward system. ? Financial compensation is a major factor that attracts and retains employees to an organization. ? A good compensation system increases employee retention, decrease turnover rate and save the company all the replacement costs created by a high turnover rate. 4. Marketing communication Cosmetics industry is interesting since women as the main consumers have different taste, which drive manufacturers to produce various kinds of cosmetics like eye shadow, foundation, lipstick, and mascara etc, each with different color, shape and price. There are several current issues affecting the cosmetic industry. Some of those issues are: Internet marketing Internet use as sales channel and system infrastructure is increasingly important within recent years. Several reports exhibit that the use of internet has increased efficiency and product sales for cosmetic companies. Corporate Responsibility Issues (CSR) Despite some doubts from the public that CSR is only a tool of company propaganda, several aspects of CSR produce real influence on the cosmetic industry. Animal testing Animal testing also becomes important issue in cosmetics industry. Recently, the European Union, for example, announces its decision to ban animal testing on cosmetics products, which immediately raise pros and contras.

How to Convert Liters to Milliliters

How to Convert Liters to Milliliters The liter and the milliliter are both key units of volume in the metric system. The method for converting liters to milliliters is demonstrated in this worked example problem. How Many Milliliters in a Liter? The key to working a liter to milliliter problem (or vice versa) is to know the conversion factor. There are 1000 milliliters in each liter. Because this is a factor of 10, you dont actually have to break out the calculator to do a conversion. You can simply move the decimal point. Move it three spaces to the right to convert liters to milliliters (e.g., 5.442 L 5443 ml) or three spaces to the left to convert milliliters to liters (e.g., 45 ml 0.045 L). Problem How many milliliters are in a 5.0-liter canister? Solution 1 liter 1000 mL Set up the conversion so the desired unit will be cancelled out. In this case, we want mL to be the remaining unit. Volume in mL (Volume in L) x (1000 mL/1 L) Volume in mL 5.0 L x (1000 mL/1 L) Volume in mL 5000 mL Answer There are 5000 mL in a 5.0-liter canister. Check your answer to make sure it makes sense. There are 1000 times more milliliters than liters, so the milliliter number should be much greater than the liter number. Also, since we are multiplying by a factor of 10, the value of the digits wont change. Its only a matter of moving the decimal point.

Irelands Governmental Policies on the Iris Republican Army Essay

Irelands Governmental Policies on the Iris Republican Army - Essay Example Their land was confiscated and distributed amongst the British soldiers as the promised recompense. To have a firm social and political control over the newly annexed territories, British rule adopted a unique policy of 'plantation' of settlers from England, Wales and Scotland, with far-reaching consequences. All classes of settlers brought their kith and kin to Ireland banishing the native Catholic population into the mountains. The Protestant settler thus marginalized Catholic Irish Nationalists and grew into the majority community mainly in Northern Ireland. In about 65 years the Catholic population was reduced to almost a quarter (Appendix 'A') 2. The end result was foisting a foreign community on the northern parts of Ireland, which spoke a different language, represented an alien culture and way of life who enforced repugnant land laws. With the partition of the island in 1921 Ulster became a Protestant dominated area while the rest of the island was having Catholic majority. This created the 'triple minority' scenario (Cunningham 9) 3, a verdant ground for social conflicts. The native Catholics found themselves a minority in the newly created Northern Ireland, while Protestants turned into a minority in the Republic of Ireland as a whole. None wish to lose their domination and to avoid becoming a minority opposed formation of Republic of Ireland. And finally, within the United Kingdom as such, the Irish were a minority compared to the English majority. Thus a 'triple minority' scenario was shaping the future course of events. Such a situation instills fear of victimization in any minority community. The seeds of the conflict were thus sown in the fertile plantations of Ulster during early 18th century where incongruous groups of people cohabited backstabbing one another. The Stakeholders There are many organizations involved with the destiny of the British Isles. A study of them will be useful to fully understand their role in the conflict. These interested groups can be broadly divided into three - The British Govt., The Unionists and The Nationalists. Unionists. They believed in a unified nation of the 'United Kingdom of Great Britain and Irelandand' and opposed Home Rule but eventually settled for the state of Northern Ireland. The unionist main political party was the Ulster Unionist Party (UUP), which ruled Northern Ireland from 1921 to 1972. Another political outfit was the Democratic Unionist Party (DUP), which was extremely anti-nationalist but was not very popular with the voters. Both were against the involvement of the Irish Republic in Northern Ireland affairs and were not willing to share power with non-Unionist parties. Later stages they were also highly suspicion of Britain's motives in Northern Ireland. Nationalists. The Nationalists believed in a unified Ireland. Their main political party was the Social Democratic and Labor Party (SDLP), which contested the Nationalist vote bank with Sinn Fein, the political arm of the militant Irish Republican Army (IRA). The SDLP accepted the constitutional stipulation requiring majority support of Northern Ireland for unification. The other nationalist party Sinn Fein, which greatly influenced the course of events, believed in violent